Content Mechanics / SERVICES
AI Content Supply Chain
"Every organization that “transports” content to its constituents—customers, employees, partners, investors, etc.— has some form of a digital content supply chain."
What is the Digital Content Supply Chain?
The Digital Content Supply Chain (DCSC) is the carefully engineered system that predictably and profitably delivers a satisfying content experience to prospects and customers. Every visitor or customer to a company’s website, mobile app or other channel arrives with high expectations. They want a satisfying return on their time investment. That’s a system you want to get right.
Why a content supply chain? Like a physical goods supply chain that exists to meet customer demand with product supply, a digital content supply chain is designed to efficiently and profitably deliver compelling content to engage customers in the “information journey” they came to your customer channel to take. Those journeys can be simple tasks, like quickly getting an answer to their question, or more complex journeys such as researching and understanding a technology, product, or your unique service offering.
What we do
1
The DCSC is built on seven major "stations" for the optimal movement of content to consumer.
Content Mechanics conducts a performance audit and gap analysis of your organization’s Digital Content Supply Chain (DCSC) to determine system health, uncover “weak-links” stations, and identify the high-value fixes.
The assessment inspects five facets the DCSC and delivers a quantitative and qualitative measure for each of the seven stations, or for a subset defined by the client’s scope preference.
"In our digital economy, content is the driver of engagement. Before people experience your product or service, they experience your content."
CONTENT PERFORMANCE AUDIT SCOPE
DCSC Performance Audit Scope
Content
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Content Quality
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Content Packaging
& Presentation -
Content Integration
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Content Leverage
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Content Promise
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Cost-to-Value
Processes
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System (CMS, CCMS)
- Business (Governance)
- Content
Tools
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Ingestion
- Migration
- Authoring
- CMS/CCMS
- Analytics
Roles
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Content Creation
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Content Sourcing
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Approvers & Publishers
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Content Admins
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System Admins
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DevOps
AI Readiness
Existing use of and potential value of AI in all or specific DCSC stations
Design your AI Content Supply Chain
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Using performance audit data and AI insights, we work with your team to design your AI Content Supply Chain (aiCSC) for improved speed, precision, and cost efficiencies.
A crucial step is identifying how different types of AI integrate into the AI Content Supply Chain (aiCSC). Predictive AI aids in planning and forecasting, Generative AI enhances content creation, Operational AI optimizes content management systems, Responsible AI ensures content governance, and Assembly AI streamlines packaging and delivery.
Prep your content for AI
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Speed is a baked-in feature of AI. But speed without precision falls short. For content like policies and procedures, where accuracy is non-negotiable, even the smallest error can impact customer trust.
We work with your team to prepare your product & services, enterprise, and support content for the LLMs (Large Language Models) that power Artificial Intelligence.